Why Shopify merchants struggle with profitability
Shopify excels at selling—but profitability is a finance problem: discounts, refunds, fulfillment variance, payment fees, and app stacks quietly reshape margins. Without reconciliation, teams optimize ads and conversion while profit leaks elsewhere.
- •Revenue dashboards rarely reflect net payout economics.
- •Hidden fees compound across processors, shipping, and apps.
- •SKU-level truth gets lost when costs aren't centralized.